ACTIVATE YOUR
BRAND
CIRCULAR
IMPACT
REPORTER
The story your brand needs,
told with integrity.
Partner with one of Europe's most influential voices within the circular economy , whose work reaches more than 150,000 changemakers and inspires action across multiple sectors and communities.
Harald embeds with your organisation, uncovers your real circular impact, and turns it into a powerful story , one that doesn't hide the gaps. Because the most credible brands are the ones honest enough to show both.
Top #10 Green Creator
Most-watched circular talk
Highly engaged readers
500+ stages worldwide
WHY PARTNER WITH HARALD?
You want to work with someone who leads with integrity, knowledge and the ability to move people toward action.
Harald Friedl is a global circular economist, hybrid leader and storyteller. He led Circle Economy’s global growth, launched the Circularity Gap Report, co-authored bestselling books, and speaks to thousands around the world. He brings 20+ years of systems thinking, circular economy leadership and global reach. From boardrooms to grassroots, he helps brands align value, story and action so impact isn’t a sidebar, it’s the core.
What sets Harald apart is his way of bringing forward facts and then using them to explain solutions. He knows that data alone does not move people, but when facts are translated into meaning and possibility, they can activate courage and collective action. This ability to weave evidence into stories that inspire courage and clarity has made him one of the most effective voices for systemic change.
HOW IT WORKS
The 7-step
co-creation process.
Together with Harald, explore bold new narratives, untapped story angles, and unconventional framings to identify the unique contribution your story can make within the circular economy space.
You provide the core framing: key messages, intended impact, stakeholders to feature, pitfalls and red lines, timeline requirements, and alignment with broader initiatives or campaigns.
Based on your input, Harald drafts 1 to 2 compelling story angles that translate your message into accessible and powerful storytelling.
The creative team translates the chosen storyline into visual concepts, preliminary storyboard, tone, voiceover ideas, interview setups, potential locations and production feasibility.
Together we review the storyboard in detail to ensure clarity, accuracy, and alignment with your goals and red lines before anything is filmed.
On-site filming with the creative team and Harald as impact reporter. Includes interviews, b-roll, narration, and immersive storytelling moments that bring the story to life.
First cut shared for feedback, refinements, final approval and delivery. Optional: social media framing and amplification support across Harald's 150K+ audience.
"Unlike traditional consultants, Harald has scaled organisations, led transformations, and delivered results. He doesn't just talk about change, he's built it."
IN ACTION
Stories already told
CIRCULAR IMPACT REPORTREMADRASS
MATTRESS CIRCULARITY, NORWAY
ReMadrass is pioneering mattress take-back and recycling in Norway. Harald embedded with the team to uncover the real operational complexity behind circular systems and the honest story of what's working and what still needs solving.
CIRCULAR IMPACT REPORTTOMRA
REVERSE VENDING, GLOBAL
TOMRA's reverse vending machines have transformed deposit return systems across Europe. Harald's report explored the systems-level impact and the honest conversation about how far we still have to go to close the loop on packaging.
WHO IS THIS FOR?
Built for brands
ready to activate
You've done the work. Now it needs a narrator who can make people believe it.
You know the difference between impact and optics. So does your audience.
Not a press release. A film. With your name on it and Harald's reach behind it.
You're doing something genuinely new. Let's make sure the right people see it.
Your story isn't just content. It's a tool for mobilising partners, customers, and collaborators.
One film with Harald reaches more decision-makers than six months of LinkedIn posts.
Partner with purpose. Create content that resonates. Shape a world that renews itself.
Co-created and Harald-narrated. Whatever form it takes — on location, to camera, or in voice — built to last beyond a news cycle and move the people who matter most to your organisation.
150K+ followers, 30K newsletter subscribers, a global circular economy network. Your story, amplified by the most trusted voice in the space.
When Harald tells your story, it activates the market. Your impact is real, your ambition is credible, and the right people know it.
WHAT CLIENTS SAY
Trusted by the
people doing the work.
"Harald brought clarity, collaboration, and real insight to our content creation. Working with him felt effortless and energising."
— Ana Simon Villacampa, Open Innovation Manager, Catalonia Exponential, ACCIÓ
"Harald's vision for the circular economy, commitment to scaling positive impact, and knack for mobilising people around him have made significant strides."
— Robert Jan van Ogtrop, Founder, Circle Economy
Ready to activate
your impact story?
Let's design a collaboration that creates activation and systemic impact together.